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Retail Channel Toolkit
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What you will discover on this site.
This site offers information, insights, and data about the retail channels in which The Coca-Cola Company operates, including Large Stores, Convenience Retail, Digital eCommerce, Drug Stores, Value Retail, Club Stores, and Natural Products. For each channel, you will find sections dedicated to insights, channel strategy, and channel execution for both the current and planning year.
Insights
Find a variety of insights organized by channel including, channel and shopper roles, as well as, basket size, trip data, and demographics.
Channel Strategy
Here, you'll discover fact books, strategy guides, and conversion insights specific to each retail channel.
Channel Execution
See how to apply the channel strategy in-store and online. The Channel Execution Guide provides seasonal direction along with key recommendations for POS, packaging, and brands.
Why is it important?
Adhering to a channel strategy is vital to achieving our long-term growth objectives by 2035. The shifting cultural, economic, technological, and environmental landscapes necessitate a unified strategy for optimization and growth. This approach supports our purpose of refreshing the world and making a difference.
Who may find the
Channel Toolkit useful?
Various stakeholders can benefit from this page to better align their work with The Coca-Cola Company’s Retail Channel strategy. This includes, but is not limited to:
