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Retail Channel Toolkit
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Keeping the macroeconomic state front of mind, in conjunction with Retail Channel strategy, will guide conversations focused on relevant trends and holistic decision-making to reach our 2035 goals.
Culture
Demographic, sociological, and psychographic trends that are shaping society
Technology
Digital advancements evolving the way we consume, connect, work, and play
Economy
The current state of the global and national economy and its implications on our business
Environment
Concerns for Earth’s ecosystems and eco-conscious business practices
Culture
Changing Consumer
Flexibility Personalized
Inclusivity
Building & Busting
Building & Busting
Age of Vitality
Everyday Magic
Technology
Hyperconnectivity
A New Generation of Engagement
Generative AI Versatility
Smart(er) Automation
Economy
Pause & Manage
Finding Value
Labor Pinch
Environment
Climate Complexity
Sustainability
Environmental Consumerism
Macro Forces
Changing Consumers
The decrease in people choosing to have children, an aging workforce, and the Alpha generation are changing consumer preferences.
Sources: www.vox.com/23971366/declining-birth-rate-fertility-babies-children
www.healthleadersmedia.com/strategy/us-physician-workforce-getting-old-fast
Anticipating Gen Alpha, Numerator (15)
New Generation
Retail Channels will have to tailor their decisions to spark inspiration and meet the convenience needs of a growing online audience.
Sources: 2024 U.S. Drivers of Change Retail, Kantar (11)
www.globenewswire.com/news-release/2024/09/18/2948570/0/en/Physical-Retail-Stages-a-Comeback-and-Mobile-Shopping-Dominates-In-New-Future-Shopper-Report.html
-Future Retail Disruption, Flywheel (20)
Finding Value
With consumers facing hard spending decisions, the emphasis on finding value in creative ways has increased.
Sources: goodthomas.net/pub-trivia-night-history/
Convenience.org in Foodservice Digest 8.08.24.
progressivegrocer.com/big-retailers-get-early-jump-seasonal-savings-events
Sustainability
Retailers are making more sustainably-informed choices and there is an increased push for educating consumers on sustainability.
Sources: news.gallup.com/poll/643850/seven-key-gallup-findings-environment-earth-day.aspx
www.seedworld.com/global/2023/07/10/do-consumers-really-understand-sustainability/
chainstoreage.com/target-sustainability-efforts-include-returns-center-clean-energy
www.restaurantdive.com/spons/the-top-restaurant-trends-in-2024/714491/
www.wate.com/news/new-survey-discovers-why-most-people-dont-recycle-2/
recyclingpartnership.org/report-shows-only-21-of-u-s-residential-recyclables-are-captured-points-to-policy-and-investment-as-immediate-solutions/
2025 Macro Forces & Trend Insights
Everyone loves trends, but it’s hard to keep up and make the information relevant to the strategic conversations we’re having.
Use this presentation (adding your own personality, personal anecdotes, etc.) to evoke interesting, organic conversation, and to inspire joint ideation to further capture growth in our extremely dynamic marketplace.
