Retail Channel Toolkit
Drug
Retail Channel Toolkit
Drug
Current Year
Planning Year
Our strategy in the drug channel is informed by insights into health-focused missions, planned trips, and impulse buys. These learnings guide targeted execution and timely engagement that align with how shoppers navigate the pharmacy aisle.
CHANNEL ROLE
Profit Driver
SHOPPER ROLE
Drive Trips and Grow Share by Leveraging Premium Packages & Brands
Trip Data
BEVERAGES % CONVERSION
CHANGE VS. YEAR AVERAGE
TOTAL BEVERAGES
TCCC BEVERAGES
Total
NARTD
NARTD
Total
TCCC
TCCC
Grab & Go (Home)
Fill-In (Non-Food)
Grab & Go
Fill-In (Food)
Need It Now
Stock-Up
Source: iSHOP June 24
Basket Data
LAST 52 WEEKS AND CHANGE VS. PRIOR YEAR
Frequency
7.2%
Basket
0.1%
Beverage Units
1.0%
Sources: NIQ & IRI | Custom Club for Total Beverages | 12MMT Oct 24 | IRI excludes Nutrition. Numerator Insights Trended Metrics | Club Channel & Club (Online) | NARTD | 12MMT Sept 24
Consumer Demographics - CVS
Income
High income
Age
No skew
Location
Urban
Household
No skew
Ethnicity
Multicultural
Consumer Demographics - Walgreens
Income
No skew
Age
No skew
Location
No skew
Household
No skew
Ethnicity
Black or Hispanic
Consumer Demographics - Rite Aid
Income
No skew
Age
Gen X
Location
Urban
Household
No skew
Ethnicity
Hispanic
Source: Numerator Insights | Advanced Shopper Profile | 12MMT Oct 24 | Drug Retailers