Retail Channel Toolkit
Retail Channel Toolkit
Mass Channel
Our strategy is grounded in meaningful insights—data that reveals patterns, behaviors, and opportunities. These insights drive sharper decisions, smarter targeting, and purposeful action in step with market demand.
Drive Scale and Grow Profitable Share
Growth Driver
Meet My At-Home Needs Both In-Store and Online
Meet My At-Home Meal and Snacking Beverage Needs In-Store and Online
Trip Data
NARTD
TCCC
NARTD
TCCC
Basket Data
Channel Landscape Data: Shoppers are spending more money on fewer items, while increasing trip frequency to Mass.
LAST 52 WEEKS AND CHANGE VS. PRIOR YEAR
$16.71
7.2
$2.34
81
Beverage Landscape Data: While trip frequency is on the rise, shoppers are becoming more selective—basket sizes are shrinking as prices climb and consumers make more deliberate purchase decisions.
LAST 52 WEEKS AND CHANGE VS. PRIOR YEAR
Consumer Demographics
