Retail Channel Toolkit
Value Store
Retail Channel Toolkit
Value Store
Current Year
Planning Year
Conversion Data
Value Store Trip Conversion among NARTD Trips
TCCC
PBNA
DPSG
Total Trips
Fill-In (Non-Food)
Grab & Go (Home)
Need It Now
Fill-In (Food)
Grab & Go
Stock-Up
% of Trip
38%
26%
15%
14%
6%
2%
NARTD Conversion
13%
49%
20%
41%
60%
35%
Source: iShop, Total US Value Channel, 12MMT December 2023
TCCC
PBNA
DPSG
Total Trips
Grab & Go (Home)
Fill-In (Food)
Fill-In (Non-Food)
Grab & Go
Need It Now
Stock-Up
% of Trip
42%
17%
15%
14%
9%
2%
NARTD Conversion
51%
38%
13%
64%
20%
35%
Source: iShop Dollar Channel 12MMT June 2024
Channel Strategy Guide
Review the plan-on-a-page channel strategies including:
1. Drive KO incidence in routine grocery trips
2. Capture the quick “basket” trip
3. Provide a seamless omni-channel experience
Channel Factbook
The goal of this document is to provide you with key insights into shopping trends, channel dynamics, and their impact on the beverage category. It also outlines how these insights have informed our Multi-Year Strategy.
FUTURE CONSUMPTION OBPPC
