Retail Channel Toolkit
Mass Channel
Retail Channel Toolkit
Mass Channel
Current Year
Planning Year
Conversion Data
TCCC converts more trips versus the competition across most key NARTD trips.
Grocery Trip Conversion among NARTD Trips
TCCC
PBNA
DPSG
Total Trips
Fill-In (Food)
Grab & Go (Home)
Stock-Up
Fill-In (Non-Food)
Need It Now
Grab & Go
% of Trip
22%
23%
11%
31%
10%
4%
NARTD Conversion
42%
46%
69%
17%
21%
55%
Source: iSHOP 12MMT December 23 Mass+Supercenters
TCCC
PBNA
DPSG
Total Trips
Grab & Go (Home)
Fill-In (Food)
Stock-Up
Fill-In (Non-Food)
Grab & Go
Need It Now
% of Trip
23%
21%
10%
32%
4%
10%
NARTD Conversion
46%
40%
68%
16%
54%
20%
Source: iShop Mass Channel 12MMT June 24
Channel Strategy Guide
Review the plan-on-a-page channel strategies including:
1. Drive KO incidence in routine grocery trips
2. Capture the quick “basket” trip
3. Provide a seamless omni-channel experience
Channel Factbook
The goal of this document is to provide you with key insights into shopping trends, channel dynamics, and their impact on the beverage category. It also outlines how these insights have informed our Multi-Year Strategy.
FUTURE CONSUMPTION OBPPC
