Retail Channel Toolkit
Natural
Retail Channel Toolkit
Natural
Current Year
Planning Year
Our strategy is guided by insights into wellness-minded shoppers—their values, habits, and choices. This leads to smarter targeting, more authentic connections, and actions that align with their natural lifestyle.
CHANNEL ROLE
Purpose Driven
SHOPPER ROLE
Deliver Better For You, Convenient Solutions for Principle-Oriented Shoppers
Trip Data
At-Home Occasions remain elevated with opportunity to convert quick trips.
BEVERAGES % CONVERSION
CHANGE VS. YEAR AVERAGE
TOTAL BEVERAGES
TCCC BEVERAGES
Total
NARTD
NARTD
Total
TCCC
TCCC
Grab & Go (Home)
Fill-In (Food)
Stock-Up
Grab & Go
Need It Now
Fill-In (Non-Food)
Source: Coca-Cola iSHOP Trip Mission and NARTD/NAOU conversion, Natural Channel June 24 (Whole Foods, Sprouts, Fresh Market).
Consumer Demographics
Age
Skew younger 25-34 years old
Gender
Skew Male
Household
Skew 2 member HHs 70% without children
Location
Urban/Suburban
Income
Higher income
Ethnicity
Split between Caucasian / multicultural and over indexes among Asian shoppers
Source: Numerator, Total US, Natural Channel NARTD buyer, 52 W/E 9/30/24