Retail Channel Toolkit
Grocery
Retail Channel Toolkit
Grocery
Current Year
Planning Year
Conversion Data
TCCC converts more trips versus the competition across most key NARTD trips.
Grocery Trip Conversion among NARTD Trips
TCCC
PBNA
DPSG
Total Trips
Fill-In (Food)
Grab & Go (Home)
Stock-Up
Fill-In (Non-Food)
Need It Now
Grab & Go
% of Trip
34%
32%
13%
11%
7%
4%
NARTD Conversion
52%
54%
82%
31%
34%
58%
Source: iShop Grocery Channel 12MMT Sept 23
TCCC
PBNA
DPSG
Total Trips
Fill-In (Food)
Grab & Go (Home)
Stock-Up
Fill-In (Non-Food)
Need It Now
Grab & Go
% of Trip
31%
32%
22%
6%
5%
4%
NARTD Conversion
36%
38%
68%
21%
27%
43%
Source: iShop Mass Channel 12MMT June 24
Channel Strategy Guide
Review the plan-on-a-page channel strategies including:
1. Drive KO incidence in routine grocery trips
2. Capture the quick “basket” trip
3. Provide a seamless omni-channel experience
Channel Factbook
The goal of this document is to provide you with key insights into shopping trends, channel dynamics, and their impact on the beverage category. It also outlines how these insights have informed our Multi-Year Strategy.
FUTURE CONSUMPTION OBPPC
