Retail Channel Toolkit
Club
Retail Channel Toolkit
Club
Current Year
Planning Year
Our approach in the club channel is driven by data that uncovers bulk-buying habits, trip missions, and value-driven behaviors. These insights power precise planning, targeted promotions, and strategies that align with how members shop and stock up.
CHANNEL ROLE
Scale Builder and Recruit Engine
SHOPPER ROLE
Fill-In Pantry and Grab & Go Home Trips With Emphasis on Member Value and Convenience
Trip Data
BEVERAGES % CONVERSION
CHANGE VS. YEAR AVERAGE
TOTAL BEVERAGES
TCCC BEVERAGES
Total
NARTD
NARTD
Total
TCCC
TCCC
Fill-In (Food)
Grab & Go (Home)
Fill-In (Non-Food)
Stock-Up
Need It Now
Grab & Go
Source: iSHOP June 24
Basket Data
Beverage Landscape Data: While trip frequency is on the rise, shoppers are becoming more selective—basket sizes are shrinking as prices climb and consumers make more deliberate purchase decisions.
LAST 52 WEEKS AND CHANGE VS. PRIOR YEAR
Frequency
4.2%
Basket
1.4%
Beverage Units
3.6%
Sources: NIQ & IRI | Custom Club for Total Beverages | 12MMT Oct 24 | IRI excludes Nutrition. Numerator Insights Trended Metrics | Club Channel & Club (Online) | NARTD | 12MMT Sept 24
Consumer Demographics
Income
High and middle
Age
Boomers+, Gen X
Location
Suburban and Urban
Household
Mostly no kids, but with kids they are 6-12 years old
Ethnicity
Majority Caucasian skew Hispanic or Asian
Source: Numerator Insights | Advanced Shopper Profile | 12MMT Oct 24 | Club Retailers.