Retail Channel Toolkit
Retail Channel Toolkit
Mass Channel
Activation Zones
All equipment and point-of-sale examples are for reference only
Basket Affinity
Basket affinity indicates how strongly products are connected in a shopper's basket. A high affinity suggests that a product is more likely to be purchased with a Coca-Cola Company item, revealing natural pairings and strategic merchandising opportunities.
Click on a brand to view items with a high affinity index
Resource Video
Channel Execution Guide
Explore proven strategies aligned to our multi-year plan, featuring key execution priorities by channel. This resource outlines what wins in the market and when—organized by calendar timing to help you activate the right initiatives at the right time.
Execution Resources
