Retail Channel Toolkit
Retail Channel Toolkit
Value Store
Our value store strategy is grounded in a deep understanding of shopper behavior—what drives trips, trade-offs, and loyalty. These insights power more precise targeting, faster activation, and sharper execution at shelf and beyond.
Drive Revenue and Transactions With Lower and Middle Income
Scale Builder and Recruit Engine
Deliver Affordable Convenience Solutions, and Win Fill-In and Grab & Go Trips
Fill-In Pantry and Grab & Go Home Trips with Emphasis On Member Value and Convenience
Trip Data
NARTD
TCCC
NARTD
TCCC
Basket Data
Channel Landscape Data: Channel Landscape Data: Value store shoppers are spending more per visit and shopping more frequently, yet they’re becoming more selective—purchasing fewer total units per trip.
LAST 52 WEEKS AND CHANGE VS. PRIOR YEAR
$16.31
6.4
$2.21
36
Beverage Landscape Data: While trip frequency is on the rise, shoppers are becoming more selective—basket sizes are shrinking as prices climb and consumers make more deliberate purchase decisions.
LAST 52 WEEKS AND CHANGE VS. PRIOR YEAR
Consumer Demographics
