Retail Channel Toolkit
Digital & eCommerce
Retail Channel Toolkit
Digital & eCommerce
Current Year
Planning Year
Our strategy is driven by real insights into shopper behavior and trip patterns, helping us act quickly, target effectively, and stay in step with the fast pace of convenience retail.
CHANNEL ROLE
Scale Builder and Recruit Engine
SHOPPER ROLE
Deliver Treasure Hunt and Stock Up Packs Directly to My Door With Speed and Quality
Trip Data
TRIP MISSIONS
General
Amazon: Ship to Home
Convenient Habit
Unique Fill-In
Deal Shopping
Need It Now
Replenishing Habit
Source: CRResearch Amazon Shopper Full Quant & Qual Study 1.24.2025
Basket Data
Beverage Landscape Data: While trip frequency is on the rise, shoppers are becoming more selective—basket sizes are shrinking as prices climb and consumers make more deliberate purchase decisions.
LAST 52 WEEKS AND CHANGE VS. PRIOR YEAR
Frequency
11.1%
Basket
4.9%
Beverage Units
0.5%
Source: Global PITA Tracker Q1 25'
Consumer Demographics
Age
29-60 years, Millennials and Gen X
Income
Mid to high income
Households
2+ persons
Source: Numerator, L52, August 2024. Note: data revolving omni shopper not included.
Future Consumption OBPPC
