Retail Channel Toolkit
Value Store
Retail Channel Toolkit
Value Store
Activation Zones
Lobby
Beverage Aisle
Cold Vault
Perimeter
Checkout
Digital
All equipment and point-of-sale examples are for reference only
Basket Affinity
Basket affinity indicates how strongly products are connected in a shopper's basket. A high affinity suggests that a product is more likely to be purchased with a Coca-Cola Company item, revealing natural pairings and strategic merchandising opportunities.
Click on a brand to view items with a high affinity index
Download the Value Store Basket Affinities spreadsheet to view all major category affinities across 20 different brands. Brands not listed were excluded because of an insufficient sample or lack of influential high affinities.
Channel Execution Guide
Explore proven strategies aligned to our multi-year plan, featuring key execution priorities by channel. This resource outlines what wins in the market and when—organized by calendar timing to help you activate the right initiatives at the right time.
Execution Resources
Value POI Training 2025
Execute, Sell, Hunt Calendar
Cold Drink Equipment